Defined
by its discourse, disability holds a specific place within the media.
The way in which it is talked about and portrayed creates a
borderline separating people with impairments from people considered
healthy or ‘normal’. Especially motion pictures influence
society. Through entertainment they shape attitudes and define what
is socially accepted.
There
are three main tendencies in the portrayal of disabilities in the
media. The first one is depicting people with impairments as tragic
victims, who struggle each day to live with their suffering. Many
romantic films adopt this approach (e.g. The
Vow,
The Notebook),
but charity events and TV advertisements also play on their
audiences’ emotions, focusing on the tragedy of impairment (e.g. BBC's Children in Need).
This approach may seem ‘appropriate’ because it encourages people
to help, but it also reduces the handicapped to their illness.
The
second tendency is to associate physical impairments with the evil
and often mad villains. The scars and mental instability of the Joker
or Two-Face (Batman)
are only two of many examples. It is also quite disturbing that even
in children’s tales villains are either ugly and deformed or suffer
from impairments, e.g. Captain Hook from Peter
Pan, or Scar from The
Lion King.
The
third one is putting them into the position of superheroes, people
with supernatural, unfathomed abilities, superior to the ‘average’
or ‘normal’ humans, e.g. Mark Johnson
(Daredevil)
or Dr X (X-Men).
But this approach is common not only in films, but also in other
media texts, for instance in the advertisement of the 2012 Paralympic
Games, where people with physical impairments have been shown as the
‘Superhumans’ (Meet the
Superhumans).
One way or another, they are presented as ‘them’, a different
people, who are different on all levels, who we cannot understand and
maybe even fear.
This
characterisation of disability, even though not always negative,
creates a specific discourse of disability, causing further
isolation, prejudice and discrimination towards the physically
impaired.
Overall,
when touching upon the subject of disability, the media tend to focus
on the difficulty and pain it causes, neglecting other aspects of
life. While there are some attempts in the media to depict disabled
people as leading a normal life, (e.g. in The
Intouchables) usually the attention falls back onto the limitations caused by
illness, like a constant reminder of the otherness of the handicapped
and their various inabilities.
The
most common belief is that it
is the disability that needs to be fixed, rather
than the environment around it. This approach is deeply embedded in
our culture and only highlighted by the media. Regardless whether
people with disabilities are discriminated or pitied, they are being
marginalised. The use of images, assigning certain abilities,
positive or negative powers (or their lack) to the handicapped
creates a discourse of disability, making it a controversial subject,
instead of simply a natural, socially accepted phenomenon.

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